Channel Product Marketing Manager

Added
15 hours ago
Type
Full time
Salary
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Related skills

gtm marketplace channel marketing sis microsoft

πŸ“‹ Description

  • Own partner GTM/RTM strategy for SIs, VARs, and Microsoft marketplaces.
  • Translate strategy into programs, assets, and enablement to drive pipeline and revenue.
  • Define and optimize RTM/GTM motions for channel segments.
  • Partner with Field Marketing to execute campaigns and events globally.
  • Craft segment narratives and assets; enable internal/external audiences.
  • Monitor market trends and competitive threats to adjust plays.

🎯 Requirements

  • 5–8+ years in channel/partner GTM in B2B SaaS.
  • Experience with SIs, VARs, and Microsoft marketplaces.
  • Strong storytelling; create partner playbooks and decks.
  • Build RTM/GTM strategy and enablement for partners.
  • Cross-functional collaboration with Field Marketing, Sales, and PMM.
  • Data-driven with competitive insights and KPI tracking.

🎁 Benefits

  • Medical, dental, and vision coverage.
  • 401(k) with company match.
  • Unlimited PTO or generous paid time off.
  • Bonuses, commissions, or equity possible depending on role.
  • Career development and collaborative culture at AvePoint.
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