Related skills
sql sem google ads dashboards attribution📋 Description
- Own SEM end-to-end: campaigns, keywords, bidding, budgets, performance on Google/Microsoft Ads.
- Scale SEM spend toward $50M+ annually while maintaining CAC and ROAS.
- Build incrementality measures: geo-lift tests, holdouts, brand/non-brand analysis.
- Optimize full funnel with Product and Engineering to boost post-click conversions.
- Partner with Engineering/Data Science: tracking implementation, attribution, reporting.
- Leverage Claude Code AI tools to automate keyword expansion, ad copy, bid signals.
🎯 Requirements
- 8+ years SEM with deep hands-on Google Ads at scale.
- Managed SEM budgets of $50M+; scale spend with efficiency.
- Technical marketer who can work with Eng/DS; can write SQL and dashboards.
- Measure incrementality: geo-lift, holdouts, MMM; optimize for bookings.
- Own the full funnel: post-click optimization with Product/Engineering.
- Active with AI agents; orchestrating AI in your workflow.
- Want ownership; single-IC role with wide scope and autonomy.
🎁 Benefits
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home stipend
- Therapy Reimbursement
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