Product Marketing Manager

Product Marketing Manager

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

Caseware’s core value of Many Voices, One Team drives us to build diverse, equitable, and inclusive teams. We welcome candidates of all backgrounds. If you require accommodations or have questions at any point during the application or interview process, please email talent@caseware.com.

What’s in it for you

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
• We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
• Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
• We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.

About Caseware

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As a Product Marketing Manager at Caseware, you will play a vital role in enabling product success across global markets. You’ll act as the voice of the customer, own end-to-end go-to-market execution and support lifecycle marketing for Caseware’s multiple product lines. Your work will influence everything from product messaging to campaign support and sales enablement. This is a high-impact, cross-functional role ideal for an execution-driven marketer with deep curiosity, strong communication skills and a passion for solving problems at scale.

This is a full-time, permanent position.

Location

Location: This position is available to all applicants residing and eligible to work in Canada. Flexibility to work hybrid (if residing in Toronto) or remote if outside of GTA.

What you will be doing

• Partner with Product, Commercial and Regional Marketing to localize GTM strategies
• Define and evolve product messaging, buyer personas and value propositions
• Create campaign collateral: one-pagers, pitch decks, web copy, launch CTAs
• Support critical global product or feature launches annually
• Collaborate with Solutions Consulting to build Mindtickle-based assets
• Contribute to customer storytelling efforts: case studies, testimonials, PR opportunities
• Build awareness by partnering with Content and Creative on whitepapers, blog and social topics
• Gather feedback from sales, customers and the market to inform messaging and roadmap
• Help evolve and maintain buyer journey documentation and regional segmentation inputs
• Measure campaign impact and influence pipeline with data-driven insights

What you will bring

• 5+ years of product marketing or equivalent experience in B2B SaaS, combined with experience in audit/accounting
• Proven experience delivering GTM campaigns and customer-facing assets
• Strong storytelling skills and the ability to simplify complex ideas
• Familiarity with marketing and enablement platforms
• Ability to work across global time zones and functions
• Strong analytical mindset with experience tracking campaign and enablement KPIs

In Your First 90 Days

• Complete onboarding across Product, Marketing, and Enablement functions
• Be prepared to deliver a demo for one product line
• Conduct competitive and persona research for assigned product lines
• Deliver positioning brief and first GTM asset bundle
• Audit and contribute to MindTickle sales content
• Participate in sales calls, customer interviews and regional campaign planning
• Implement weekly status reporting to track launches, asset creation and team priorities

Metrics of Success

• On-time GTM asset delivery and campaign performance
• Engagement with enablement tools and sales team adoption
• Growth in awareness and retention/migration metrics
• Contribution to win/loss insights and competitive intel

Background/Security

Background checks are required for offers through Certn.co, including Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check; candidates in the Netherlands and Germany are excluded from Certn.co checks. All communications from Caseware will come from @caseware.com and our open positions are listed on reputable job boards and on our website. Never provide payment or financial information.