Founding Product Marketer

Hi! 👋

I'm Natalie Taylor, Head of Marketing. Capsule—we just raised a Series A and are building AI-powered video tools for enterprise teams.

We're led by two serial founders who have built and scaled creative platforms for hundreds of millions of people. Capsule is the first video editing tool built exclusively for work, and we're growing incredibly fast.

The Role

We’re looking for our first Product Marketer to help scale our go-to-market efforts. You’ll build the foundation of product marketing at Capsule, owning everything from messaging and launch strategy to enablement and content. This is a strategic + executional role—you’ll shape the story and also be incredibly hands-on to bring it to life.

This is a unique opportunity to market a product that is in an exciting space, shipping fast, is beautiful, and loved by some of the biggest tech brands, including HubSpot, ServiceNow, and Instacart.

This role requires a founder's mindset. You need an ability to see the big picture while executing the smallest details. You'll be working directly with me and our co-founders and be a key connector between product, sales, and marketing.

What you'll do

• Own Capsule’s positioning and messaging across ICP segments—help us clearly articulate who it’s for and why it matters
• Lead product launches from brief through GTM execution (email, website, videos, enablement, etc.)
• Collaborate with product and design to influence roadmap and prioritization based on market insights and customer feedback
• Partner with sales to develop playbooks, decks, and videos that map to real buyer needs and objections
• Help define and segment our core personas across champions, users, budget owners, and exec sponsors
• Shape Capsule’s product marketing function: goals, processes, and cross-functional collaboration

You might be a fit if you

• Have led early-stage product marketing and can move between strategy and hands-on execution
• Have worked closely with sales and GTM teams to drive adoption and accelerate pipeline
• Are a pro at creating content for a variety of formats and use cases
• Know how to translate features into stories that resonate with decision-makers
• Are a great writer and storyteller, who can communicate complex ideas simply
• Have an extremely strong bias toward action + are energized by startup pace and ambiguity
• Enjoy being a product power user and contributing to product development
• Enjoy the sport of making a huge impact with modest resources
• Know your way around a video editing tool (Capsule will make you look even more pro :))

Bonus if you have

• Strong design sense or experience working with creative tools
• Experience marketing enterprise SaaS or marketing/creative tools
• Worked closely with sales teams selling into enterprise accounts

Interview plan

• 30-min intro call with me, Natalie Taylor (Hiring Manager)
• 30-min interview with our Head of Sales & GTM
• 30-min interview with our CEO & Co-founder
• Paid assignment
• Reference checks

What we offer

• Salary range: $130,000 – $190,000
• Generous equity package at a fast-growing early-stage startup backed by some of the best investors in the world
• Fully remote position
• Opportunity to shape a key growth function from the ground up
• Direct impact on company strategy and growth
• Influence on product development as a power user