Related skills
b2b abm linkedin ads paid media 6senseπ Description
- Develop and lead paid media strategy aligned to GTM priorities and pipeline goals.
- Plan multi-channel campaigns across LinkedIn Paid Social, Content Syndication, Display, and OOH.
- Define audience segmentation and messaging frameworks to maximize performance.
- Partner with stakeholders to align media programs with launches and key moments.
- Own day-to-day management of paid media campaigns across channels.
- Launch, QA, and optimize campaigns to meet KPIs.
π― Requirements
- 5+ years of experience managing B2B paid media campaigns
- Expertise with LinkedIn Ads, Content Syndication, and programmatic Display
- ABM platforms experience, preferably 6sense
- Strong experience with StackAdapt or similar display platforms
- Proven ability to drive pipeline with paid media
- Data-driven with experience optimizing multi-touch journeys
π Benefits
- Healthcare benefits
- Box Benefits + Perks
- Equity and benefits
- Pay transparency provision
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