Collaborate with Brand and Partnership marketing to lead CRM strategy for launches.
Partner with Product teams to ensure messaging reflects Cash App value propositions.
Build CRM personalization strategies and segmentation.
Use AI to automate strategy, briefing, asset development, and deployment.
Create and run strategic experiments to optimize campaigns.
Build, QA, deploy, and monitor campaigns using CRM tools; share results.

🎯 Requirements

5+ years CRM/Lifecycle Marketing, ideally in a B2C
Hands-on CRM tools (Braze, Iterable, Klaviyo, SFMC) and Moveable Ink
Strong campaign execution across multiple lifecycle channels
Experience with AI in automating tasks
Proficient in SQL, Tableau, Google Sheets or similar tools
Familiar with CAN-SPAM, GDPR, and CCPA

🎁 Benefits

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning

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