Related skills
salesforce tableau marketing automation marketo abmπ Description
- Build the vertical campaign framework for assigned verticals.
- Translate horizontal campaigns into industry-specific messaging.
- Orchestrate full-funnel programs with cross-functional teams.
- Design end-to-end campaign architecture, assets, and channels.
- Be the voice of your industries in campaign strategy.
- Align GTM, budgets, and timelines across 2β4 verticals.
π― Requirements
- 8+ years B2B marketing, SaaS/enterprise.
- Proven integrated campaigns driving pipeline and revenue.
- Experience in Life Sciences, Media & Entertainment, Retail preferred.
- ABM, demand gen, content, automation, paid/organic social, SEM, email, events.
- Strong analytics; diagnose funnel health; data-driven decisions.
- Familiarity with Marketo, Salesforce, Tableau, 6sense; Bachelor's degree or equivalent.
π Benefits
- Equity and comprehensive benefits; fair compensation practices.
- In-office collaboration minimum 3 days per week.
- Inclusive culture; equal opportunity employer.
- Disability accommodations available in the application process.
- Pay transparency and related compliance information provided.
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