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cross-functional collaboration go_to_market buyer_journeysπ Description
- Own strategy and performance of integrated campaigns driving new logo pipeline.
- Define demand motions and campaign narratives across personas and channels.
- Own end-to-end demand gen campaigns from brief to pipeline impact.
- Drive funnel velocity and sales alignment to acquire new customers.
- Collaborate cross-functionally with PMM, Content, Paid Media, and Sales.
- Be accountable for campaign metrics and data-driven optimization.
π― Requirements
- 5+ years in demand generation, integrated campaigns, or growth marketing.
- Proven ability to shape ideas into cohesive, buyer-focused messaging.
- Strong cross-functional collaboration with PMM, Content, Paid Media, and Sales.
- Track record of owning performance metrics and campaign reporting.
- Strategic thinker with persona-based marketing and buyer journeys.
- Excellent communication and accountability for outcomes.
π Benefits
- Competitive compensation and benefits packages.
- Flexible work options and hybrid schedule.
- Medical and dental insurance.
- Equal opportunity employer; inclusive culture.
- Global team with opportunities for growth.
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