Campaign Manager

📋 Description

• Own and execute multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
• Write, edit, and optimize campaign messaging; leverage AI tools to create reusable campaigns
• Use tools like HubSpot, Salesforce, 6sense, and AI platforms (Jasper, copy.ai, adcreative.ai, albert.ai) to design, execute, and automate campaigns
• Collaborate with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
• Track and manage leads across inbound and outbound sources and unify lead journeys; conduct A/B tests
• Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced) and iterate quickly

🎯 Requirements

• 5–8 years of marketing experience, with at least 3+ years in cybersecurity or technical B2B SaaS
• Proven track record running demand generation or outbound campaigns that produced meaningful pipeline
• Exceptional writing skills for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
• Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what is working
• Strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out
• Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc

🎁 Benefits

• Exciting startup culture
• Comprehensive benefits package including time off, paid holidays, retirement plans, insurance
• Career growth opportunities and professional development
• Competitive compensation packages
• We value diversity of people, culture, and ideas