Sr. Director, Growth Marketing/Acquisition

Overview

Calm.com is seeking a Senior Director of Growth Marketing and Acquisition to lead the company’s growth engine across paid, earned, and owned channels. This role will define the strategy, build a high-impact growth function, and collaborate with product, marketing, and analytics teams to drive scalable user acquisition and activation.

Responsibilities

• Define and execute a multi-channel growth and acquisition strategy to drive new user growth and activation
• Lead and mentor a growth marketing team; partner with product, analytics, and creative teams
• Design and run experiments, A/B tests, and attribution models to optimize funnel performance
• Own budgeting, forecasting, and ROI measurement across channels
• Develop lifecycle marketing programs, onboarding flows, and retention strategies
• Build partnerships and cross-functional alignment to unlock growth opportunities

Qualifications

• 10+ years in growth marketing, performance marketing, or related fields
• Proven track record of driving rapid user growth and activation in consumer tech
• Strong data and analytics orientation; experience with SQL, GA4, and attribution models
• Experience leading teams and collaborating with product, design, and engineering
• Excellent communication and strategic thinking

Benefits

Competitive compensation, benefits, and the opportunity to shape Calm.com’s growth trajectory.