Marketing Specialist, Performance & Product Marketing

Originating from Taiwan, Cake has established an international talent community, connecting millions of job seekers and employers worldwide. Cake provides a complete job search toolkit that helps job seekers highlight their professional value and offers diverse international talent matching services, facilitating the global talent network worldwide. Our mission is to create a platform Where Talent Meets Opportunities: Discover People and Unlock Possibilities. We are dedicated to fostering meaningful connections among talent and employers and continually exploring possibilities to help talent grow.

• Generous time off policy and flexible work arrangement
• Continuous learning opportunities through training and sharing for new markets and different industries
• Team spirit environment - we work hard, play hard, and celebrate even harder!

About Cake

Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 8 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.

As Cake expands across multiple 2C and 2B product lines—including Resume Builder, App, Recruitment Service, and Employer Branding Service—we’re looking for a Performance & Product Marketing Specialist to help drive growth and improve ROI across these funnels.

You’ll take ownership of marketing KPIs for specific product lines, collaborating with product, business, content, and design teams to launch, optimize, and scale full-funnel marketing campaigns.

This role is ideal for someone who thrives in a fast-paced, cross-functional environment, with a strong focus on user acquisition, retention, and conversion.

540,000 ~ 840,000 TWD / year

🔹 Performance Marketing

• Plan, execute, and optimize paid campaigns across Meta, Google, Line Ads, and App Store. Consistently analyze and improve campaign performance (e.g. CPA, CTR, ROAS) by data monitoring.
• Collaborate with business teams to support client-side campaign execution and offer advertising strategy insights.
• Work with regional teams (e.g. Vietnam, Indonesia) to localize campaign strategies.

🔹 Product Marketing

• Oversee key product lifecycle stages and optimize user funnel performance.
• Design and execute cross-channel strategies using paid ads, email, in-product messaging, etc.
• Support go-to-market plans for new features and services.
• Collaborate closely with product, business, content, and design teams to align messaging and execution.

• 2+ years of experience in performance marketing and/or product marketing.
• Proficient in Meta Ads, Google Ads, and digital analytics tools (GA4, Looker Studio, Mixpanel).
• Strong understanding of the AARRR funnel and ability to improve conversion at various stages.
• Familiar with SEO basics and how they impact traffic and campaign performance.
• Experience using Canva or similar tools for light creative editing.

• Experience in both B2B and B2C SaaS marketing.
• Familiar with user journey optimization and full-funnel growth strategies.
• Experience working on GTM strategies or international market localization.
• Strong English writing and communication skills.

• Online Logical Test
• Initial Screening Call
• Advanced Video Interview
• Onsite/Online Final Group Interview

We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. What's even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn't align perfectly with what is listed here.