Business Analytics Manager (Lifecycle Marketing)

📋 Description

• Partner with Lifecycle Marketing to maximize member communications and value.
• Operate at the intersection of Lifecycle Marketing, Growth, Product, and Data Science.
• Translate data into clear, actionable direction for retention and monetization.
• Balance engagement, monetization, and product adoption to maximize lifetime value.
• Shape how WHOOP communicates with members to drive long-term value.

🎯 Requirements

• 6+ years in Lifecycle Marketing Analytics or Product Analytics.
• Strong intuition for customer behavior and lifecycle dynamics; CRM preferred.
• Experience designing/interpreting experiments (A/B, causal inference).
• Proven track record turning data into strategy with cross-functional partners.
• Strong analytical skills; structure ambiguous problems into clear frameworks.
• Advanced SQL; Snowflake, dbt, or similar data environments.

🎁 Benefits

• Competitive compensation package.
• Equity opportunities.
• Relocation assistance if needed.