Related skills
partnerships marketing strategy strategic planning cross-functional collaboration brand strategyπ Description
- Define and evolve brand positioning for Cash App and Afterpay.
- Align campaigns, launches, and storytelling to a unified brand strategy.
- Bridge Cash App/Afterpay with Block-wide initiatives without owning channels or budget.
- Partner with Product Marketing and Creative Strategy to translate strategy into high-impact work.
- Lead brand strategy across Cash App and Afterpay consumer brands.
- Build narratives that drive business impact and brand coherence.
π― Requirements
- 12+ years in brand/marketing strategy
- Experience defining brand strategy in multi-product orgs
- Exceptional strategic thinking and storytelling instincts
- Comfortable leading through influence, not execution
- Balance long-term brand equity with near-term business realities
- Cross-functional collaboration with Product Marketing and Insights
π Benefits
- Remote-friendly work arrangements
- Medical insurance coverage
- Flexible time off
- Retirement savings plans
- Family planning support
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