Brand Strategy & Marketing Lead

Added
6 days ago
Type
Full time
Salary
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Related skills

partnerships marketing strategy strategic planning cross-functional collaboration brand strategy

πŸ“‹ Description

  • Define and evolve brand positioning for Cash App and Afterpay.
  • Align campaigns, launches, and storytelling to a unified brand strategy.
  • Bridge Cash App/Afterpay with Block-wide initiatives without owning channels or budget.
  • Partner with Product Marketing and Creative Strategy to translate strategy into high-impact work.
  • Lead brand strategy across Cash App and Afterpay consumer brands.
  • Build narratives that drive business impact and brand coherence.

🎯 Requirements

  • 12+ years in brand/marketing strategy
  • Experience defining brand strategy in multi-product orgs
  • Exceptional strategic thinking and storytelling instincts
  • Comfortable leading through influence, not execution
  • Balance long-term brand equity with near-term business realities
  • Cross-functional collaboration with Product Marketing and Insights

🎁 Benefits

  • Remote-friendly work arrangements
  • Medical insurance coverage
  • Flexible time off
  • Retirement savings plans
  • Family planning support
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