Related skills
marketing analytics brand strategy campaign planning cross-channel marketing creative strategy📋 Description
- Develop fresh insights and strategies to differentiate Credit Karma.
- Inform concepting across TV, OTT, digital, social, email, in-product.
- Collaborate with Paid Marketing and Social Strategy for cross-channel work.
- Own reporting on creative effectiveness; analyze data to optimize.
- Build relationships across teams and communicate with senior stakeholders.
- Proactively identify opportunities to unlock growth and impact.
🎯 Requirements
- 5+ years in Brand Strategy / Creative Strategy or Brand Planning.
- Proven ability to develop brand strategy, audience insights, and campaign planning.
- Data-driven decision making with qualitative and quantitative insights.
- Strong cross-functional relationships; emotional intelligence and influence.
- Excellent verbal and written communication.
- Familiar with research methods to inform and optimize creative; lead research if needed.
🎁 Benefits
- Mission-driven company helping people reach financial goals.
- Opportunity to drive leader-level marketing and brand differentiation.
- Collaborate with marketing leaders on high-visibility brand initiatives.
- Medical and dental coverage
- Retirement plan
- Commuter benefits
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