Related skills
brand strategy english budget management agency management localization📋 Description
- Brand & Media strategy: translate global guidelines into local plans.
- Media planning & budget management: allocate and optimize ATL budgets.
- Integrated campaigns: drive multi-channel campaigns with stakeholders.
- Creative production & localization: coordinate asset development for local needs.
- Measurement & effectiveness: define KPIs; analyze performance; optimize.
- Agency management: manage day-to-day agency relationships.
🎯 Requirements
- 4–6 years in brand/media roles (agency or in-house).
- Strong knowledge of Italian media landscape (TV, VOD/BVOD, OOH, Radio).
- Experience planning/executing multi-channel campaigns with ownership.
- Knowledge of campaign measurement; brand/ATL methods (TV lift, MMM).
- Excellent English language skills; able to work in an international environment.
- Strategic and executional mindset; manage multiple projects in fast pace.
🎁 Benefits
- Healthcare and wellbeing benefits vary by country.
- Parental leave, pensions, generous annual leave.
- Diversity and inclusive workplace culture.
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