Brand Media Buyer, TV and Offline (Customer Acquisition and Brand Building)
Related skills
google ads dv360 ctv ott youtube📋 Description
- Develop media strategies across Total Video (YouTube, CTV, Linear) for acquisition.
- Build cross-channel plans aligned to brand goals, CAC targets, and sign-ups.
- Execute buys across YouTube/Google Ads and programmatic CTV/OTT (DV360/TTD).
- Negotiate PMP deals and pricing with networks and publishers.
- Monitor budgets daily to meet brand, lead, trial, and CPA goals.
- Conduct real-time optimizations across YouTube bidding, CTV placements, and flighting.
🎯 Requirements
- 3-6+ years of hands-on media buying, focused on customer acquisition and brand building.
- Technical platform expertise: Google Ads (YouTube) and DSPs (DV360, The Trade Desk).
- Strategy: upper and mid-funnel video strategies tied to lower-funnel results.
- Negotiation skills with experience managing large budgets, Deal IDs, and partners.
- Preferred: SaaS or subscription-based, SMB targeting.
- Incrementality testing and measurement models (MMM/MTA) knowledge.
🎁 Benefits
- Diversity and inclusion with programs to educate and unite.
- Collaborate with experts to support businesses and nonprofits.
- Career growth opportunities with coaching and development.
- Generous PTO and competitive benefits.
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