Brand Media Buyer, TV and Offline

📋 Description

• Develop media strategies across TV and OLV to drive new customer acquisition.
• Build cross-channel plans aligned to brand goals and CAC targets.
• Execute TV, OTT, and CTV buys integrated with digital channels to boost reach.
• Negotiate with networks and platforms to secure high-value placements and pricing.
• Monitor budgets daily to pace toward brand, lead, trial, and CPA goals.
• Conduct real-time optimizations across placements and creatives.

🎯 Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 3 to 6+ years hands-on media buying experience, with focus on customer acquisition and brand building.
• Experience buying YouTube and OLV, TikTok, DV360, and OTT/CTV platforms.
• Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
• Strong negotiation skills with experience managing large budgets and media partners.
• Preferred: SaaS or subscription-based experience with SMB audiences; knowledge of incrementality testing and measurement.

🎁 Benefits

• Inclusive culture with focus on diversity and inclusion.
• Growth opportunities with stretch assignments and coaching.
• Hybrid work model with remote and in-person collaboration.
• Generous PTO and competitive benefits package.