Related skills
content creation digital marketing experiential marketing events integrated marketing📋 Description
- Plan and execute external communications and marketing across cafés and digital channels.
- Develop marketing calendars and seasonal concept plans with cross-functional teams.
- Localize brand stories and campaigns for café launches and digital touchpoints.
- Create marketing assets and tools with Product, Café Ops, and external vendors.
- Localize communications for seasonal product launches across café and digital touchpoints.
- Drive local activations and campaigns with emphasis on digital and social channels.
🎯 Requirements
- 4+ years in Brand, Product, Retail, or Digital/Social Marketing (in-house or agency).
- Experience in brand-led retail, lifestyle, luxury, design, or F&B.
- Strong understanding of Hong Kong digital and social ecosystems for local campaigns.
- Proven ability to support integrated campaigns across café, digital, social, and experiential.
- Confidence in writing and editing English and Chinese; tone and cultural nuance.
- Fluency in English and Chinese; Cantonese and Mandarin preferred.
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