Related skills
social media influencer marketing instagram youtube tiktok📋 Description
- Lead integrated brand marketing for Alo Wellness Club, Digital Studios.
- Align messaging across Influencer, Social, Paid, PR, CRM, and more.
- Own Gen Z college program and ambassador strategy.
- Build marketing initiatives positioning AWC in fitness, wellness, fashion, creator culture.
- Develop creator/influencer strategies for growth and storytelling.
- Collaborate with Growth/Paid to drive paid acquisition on TikTok/Meta/YouTube.
- Shape platform-native storytelling with Social and Creative teams.
- Create launches, partnerships, activations for awareness and conversion.
- Track trends and platform shifts to stay ahead.
- Define KPIs across awareness, acquisition, conversion; optimize.
🎯 Requirements
- 6–8+ years in brand marketing, influencer marketing, or growth campaigns.
- Proven success building digital-first campaigns that drive growth.
- Strong cross-functional leadership across influencer, social, paid media, PR, CRM, and creative.
- Experience managing Gen Z ambassador or campus programs.
- Deep understanding of Gen Z/Millennial behavior & platforms: TikTok, Instagram, YouTube.
- Strong creator ecosystems and influencer partnerships.
- Experience partnering with performance marketing for growth.
- Strong strategic thinking and storytelling, PM skills.
- Passion for wellness, fitness, culture, trends.
🎁 Benefits
- Performance bonuses and long-term incentives.
- PTO policy and progressive benefits.
- Career growth and wellness programs.
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