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market research analytics ai insights ab testing📋 Description
- Establish the Brand Insights function and capabilities from the ground up
- Define governance and operating models for insight-informed decisions
- Collaborate with insights, analytics, finance, and leadership to set budget and roadmap
- Establish a repeatable insight-to-action loop across global and market teams
- Own measurement of brand health indicators (awareness, consideration, preference)
- Align audience understanding and messaging with brand pillars and campaigns
🎯 Requirements
- 8–12+ years in brand research, marketing insights, or related roles
- Experience designing brand and creative effectiveness frameworks
- Strong understanding of how brand equity drives commercial outcomes
- Experience supporting creative with structured testing and diagnostics
- Ability to translate research into actionable strategic direction
- Strong stakeholder influence in cross-functional environments
🎁 Benefits
- Opportunity to build a new function and scale globally
- Work with a diverse, multi-market team
- Exposure to AI-powered insights tooling
- Commitment to diversity and inclusion and growth
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