Stand up email program: tooling, templates, deliverability, onboarding sequences.
Create onboarding, activation, re-engagement, upgrade sequences.
Write content: emails, in-platform messages, landing pages for developers.
Build onboarding flows for first aha moment with Devin.
Own activation/retention metrics; design experiments to improve.
Drive self-serve and enterprise adoption; AI-powered flows.

🎯 Requirements

2-5 years in lifecycle marketing, email marketing, CRM, or growth.
Built or scaled an email program, ideally at a product-led company.
Hands-on with marketing automation platforms: Iterable, Braze, Customer.io, HubSpot.
Written high-performing email copy for a technical or developer audience.
Worked with product and data teams to build event-based triggers and segmentation.

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