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brand management analytics social media digital marketing ecommerce📋 Description
- Develop, implement, and manage brand marketing strategy.
- Lead annual brand plans and strategic imperatives.
- Collaborate with wholesale and retail teams for activations.
- Manage channel strategy incl ecommerce, digital, earned media.
- Analyze sales metrics and market trends to guide strategy.
- Lead expansion into new states and packaging updates.
🎯 Requirements
- Bachelor's degree required.
- 3+ years traditional CPG brand management/marketing experience.
- Growth track record in fast-moving organizations.
- Strong analytical skills to interpret quantitative data.
- Excellent project management and cross-functional collaboration.
- Genuine interest in the cannabis industry.
🎁 Benefits
- Major medical, dental, and vision insurance
- 401(k) match program
- FSA/HSA programs
- LTD/STD options
- Life insurance and AD&D
- Paid holidays and PTO
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