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market analysis brand management gtm product marketing consumer insightsπ Description
- Drive growth and performance of Bobbie's infant formula portfolio.
- Own key portfolio areas, partnering cross-functionally.
- Develop innovations and commercialization plans for growth.
- Translate consumer insights and market opportunities into actionable plans.
- Lead launches and ongoing portfolio optimization across channels.
π― Requirements
- 7+ years in Brand Management, Innovation, Product Marketing, or related CPG roles.
- Classical brand management training preferred; emerging brand experience ok.
- Strong analytical and problem-solving skills; translate data into action.
- Experience leading complex cross-functional initiatives.
- Understanding of CPG commercialization, innovation, and retail environments.
- Excellent project management and organizational skills.
- Strong written, verbal, and presentation communication.
- Ability to influence stakeholders and align teams.
π Benefits
- Competitive stock options
- 401k with employer match
- Medical, dental, and vision insurance fully covered
- US-based remote work model
- Flexible Time Off policy including Summer Fridays
- 16 paid holidays plus year-end shutdown
- 16 weeks paid parental leave with option for extra unpaid
- $75 monthly internet stipend; co-working space reimbursement
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