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brand management marketing cross-functional leadership franchise brand systemsπ Description
- Define and evolve Casago's brand strategy for B2C and B2B audiences
- Establish, govern brand guidelines across national and franchise touchpoints
- Serve as final brand authority; approve campaigns, launches, and materials
- Manage and develop the Brand team (Copywriter(s) and Graphic Designer(s))
- Lead cross-functional brand planning with Local Marketing and Franchise Ops
- Develop scalable brand systems and tools for franchise adoption
π― Requirements
- 5-8+ years in brand management or marketing
- Proven experience owning brand strategy within multi-location, franchise, or complex organizations
- Strong understanding of brand governance, messaging frameworks, and scalable brand systems
- Demonstrated ability to lead cross-functional work and influence without authority
- Excellent strategic thinking, prioritization, and decision-making skills
- Strong communication and collaboration across creative, marketing, and operational teams
π Benefits
- Health/dental/vision insurance based on hours worked
- Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
- 401K with immediate company match on the first 4%
- Health and Dependent Care Flexible Spending Accounts
- Paid Flex Time Off / Vacation & Sick Time
- Employee Discounts
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