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gtm social media digital media video production consumer insights📋 Description
- Lead end-to-end GTM plans for new product launches and category expansions.
- Conduct in-depth consumer research to uncover why customers behave.
- Manage production pipeline, including video production.
- Design integrated digital media plans with the Media Team.
- Lead social media strategy to drive awareness, engagement and leads.
- Measure campaign impact on brand health and business outcomes.
🎯 Requirements
- 5+ years of brand marketing in B2C tech or e-commerce.
- Digital-first mindset; fluent in digital platforms and customer journeys.
- Cross-functional collaboration with Business and Growth teams.
- Led at least one major product or category launch.
- Video production savvy for shoots and edits.
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