Brand Director

📋 Description

• Own and evolve Insomnia Cookies brand strategy and promise.
• Serve as primary brand steward across marketing, product, and ops.
• Set brand frameworks and guardrails to enable scalable growth.
• Partner with Creative to translate strategy into compelling campaigns.
• Lead consumer insights and cultural relevance, esp. Gen Z.
• Drive brand activation, launches, partnerships, and performance.
• Monitor brand health using data, testing, and learnings.

🎯 Requirements

• 8–12+ years of marketing leadership in consumer brands.
• Proven link between brand strategy and business growth.
• Strong understanding of brand metrics: acquisition, loyalty, equity.
• Deep knowledge of Gen Z and social platforms.
• Experience cross-functionally across marketing, digital, product, ops.
• Excellent strategic thinking and executive presentation skills.

🎁 Benefits

• 4-day work week with Fridays as a flex day.
• Leadership role shaping brand identity and culture.
• Opportunity to build a team and leave a mark on a brand.
• Competitive salary, bonus, benefits, and equity.
• Entrepreneurial, cookie-filled culture with fun vibes.
• Free cookies, branded swag, and more perks.