Brand & Content Lead

📋 Description

• Own and evolve brand voice, messaging frameworks, and positioning across audiences.
• Refine tone, visual identity, and ensure brand is understood.
• Understand ICP segments and conduct audience research.
• Capitalize on Technical Trust: translate reliability into a magnetic brand narrative.
• Content Strategy & Creation: create content for landing pages, blogs, case studies, emails.
• Partner with Sales and Product Marketing on enablement materials and content.

🎯 Requirements

• 7+ years of content marketing in B2B SaaS, fintech, or tech.
• Exceptional writing and editing across digital platforms.
• Proven ability to create original content that stands out and positions brands as authorities.
• Experience collaborating with design, marketing, sales, product, and cross-functional teams.
• Growth mindset with curiosity and openness to feedback.
• Highly organized and able to juggle multiple priorities.
• Extra awesome: finance/fintech experience; startup environments.