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Brainlabs – Specialist, Programmatic

Brainlabs is seeking a results‑driven Specialist, Programmatic to join our New York City team. This role focuses on planning, buying, and optimizing programmatic campaigns across leading DSPs, turning data into actionable strategy, and collaborating with cross‑functional teams to drive client value.

Role overview

As the Specialist, Programmatic, you will manage end‑to‑end programmatic campaigns, monitor performance, and implement optimization tactics to maximize ROI for our clients. You will work closely with account managers, analysts, and creative teams in a fast‑paced, data‑driven environment.

Responsibilities

Plan, execute, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and MediaMath
Set up trafficking, budgets, bidding strategies, and audience targeting to meet client goals
Monitor performance, run A/B tests, and implement optimization tactics to improve CTR, CPA, and ROAS
Analyze campaign data, generate performance reports, and present insights to internal teams and clients
Collaborate with analysts, creatives, and account teams to improve overall campaign effectiveness
Stay current on industry trends, platform updates, and best practices in programmatic buying

Requirements

1–4+ years of programmatic advertising experience or related field
Hands‑on experience with DV360, The Trade Desk, and MediaMath
Strong analytical skills and proficiency with Excel/Google Sheets; SQL or Python is a plus
Excellent communication and collaboration skills
Bachelor’s degree or equivalent experience

Benefits and culture

Brainlabs offers a competitive compensation package and a collaborative, fast‑moving environment that values curiosity and data‑driven decision‑making. You’ll have opportunities for growth, ongoing learning, and a chance to work with top brands in a creative, supportive team.

How to apply

Apply via the link below. If you have questions, you can also reach out through Brainlabs’ careers page.

About Brainlabs

Brainlabs is a leading digital marketing agency known for data‑driven programmatic strategies and innovative optimization techniques. We help clients grow through smarter media decisions and rigorous experimentation.

Brainlabs