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Overview

Brainlabs is a leading data-driven digital marketing agency specializing in paid social campaigns. We are seeking a highly motivated Manager, Paid Social to lead client engagements from Toronto, Canada, and drive outstanding performance for a portfolio of brand and performance-driven campaigns.

Responsibilities

Lead the strategy, planning, and execution of paid social campaigns across platforms (Facebook/Instagram, LinkedIn, TikTok, Pinterest, etc.).
Own account performance: set KPIs, manage budgets, pacing, bidding strategies, and optimizations to maximize ROAS.
Provide client leadership—communicate insights, recommendations, and results, and manage client expectations.
Collaborate with analysts and creative teams to develop testing roadmaps and measurement frameworks.
Mentor and coach junior team members; contribute to agency growth through new business initiatives.
Ensure privacy/compliance and data governance in campaign execution.

Requirements

4+ years of paid social experience, preferably in an agency environment; experience in Canada market is a plus.
Proficiency with major paid social platforms: Facebook Ads Manager, Instagram (via Facebook), LinkedIn Campaign Manager, TikTok Ads, and other social advertising tools.
Strong analytical skills, ability to interpret performance data and present actionable insights.
Experience with budget management, pacing, bidding strategies, and performance optimization.
Excellent communication, project management, and multitasking abilities; comfortable managing multiple client campaigns simultaneously.
Bachelor's degree or equivalent experience; relevant certifications are a plus.

Nice to have

Experience with measurement frameworks (ROAS, incrementality) and analytics tools (GA4, attribution models).
Familiarity with creative testing, A/B testing, and landing page optimization.

Benefits

Competitive salary and bonus potential
Hybrid or on-site options in Toronto; flexible work arrangements
Comprehensive health benefits and professional development opportunities
Collaborative, fast-paced work environment with exposure to top brands

Brainlabs