Marketing AI Strategist - Adobe and CRM Platforms

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

Lead the transformation partnership for our client’s marketing technology ecosystem and AI-powered customer experiences. Own strategic vision, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business outcomes. Be the connective tissue between marketing strategy, data science, and enterprise architecture.

Strategic Responsibilities

Cost Optimization & Platform Rationalization

· Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront)

· Develop build vs. buy recommendations, challenging vendors when ROI doesn't justify cost

· Lead stack consolidation eliminating redundancies

· Create financial models for platform improvements

· Define Next Best Action/Next Best Offer frameworks with AI-driven decisioning

Technology Strategy & Architecture

· Define QoQ Martech strategy plan balancing innovation and business priorities

· Provide architecture recommendations for customer data infrastructure and real-time decisioning

· Lead quarterly stack audits assessing utilization, data quality, integration health, security

· Identify high-value AI/automation use cases with growth marketing, product, and sales teams

Executive Partnership

· Present recommendations to VP/SVP leadership with data-driven insights

· Build business cases for strategic investments with ROI projections and risk assessments

Innovation Leadership

AI & Emerging Technology

· Lead bi-weekly innovation sprints prototyping new capabilities and/or POVs

· Help build LLM/SLM apps for content, customer insights, campaign optimization and more

· Develop platform-agnostic AI solutions leveraging GCP (Vertex AI, Gemini)

· Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing

Proof of Value & Modernization

· Execute POVs demonstrating business impact

· Maintain competitive intelligence on Martech and Adtech landscape

· Help build native integrations outside Adobe/Pega to reduce vendor dependence

· Evangelize innovation through demos, workshops, executive briefings

Must-Have Soft Skills

· Executive communication: Comfort presenting to VP/SVP audiences with compelling narratives

· Consultative mindset: Asks questions, challenges assumptions, builds consensus

· Martech expertise: Recognized thought leader in marketing technology community

· Presentation mastery: Creates executive-quality decks and delivers with confidence

· Strong personality: Brings opinions and isn't afraid of healthy debate

· Self-directed: Takes initiative, drives agenda, operates autonomously

Success Metrics

· Cost savings delivered through stack optimization

· Innovation velocity: POVs delivered per quarter with clear business impact

· Platform utilization and ROI improvements across Martech stack

· AI use case deployment: Production capabilities launched

· Stakeholder satisfaction: NPS from executive sponsors and internal customers

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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.Bounteous is willing to sponsor eligible candidates for employment visas.

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