Creative Director

Full-time, Hybrid, Mexico City

Hurry up! We’ve got a dream to build!

At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

Join us in shaping the future of customer engagement—where businesses don’t just collect data, but turn it into their next competitive advantage.

As Creative Director, you’ll be responsible for developing and executing a modern, cohesive, and high-impact visual identity that sets BlueConic apart. You’ll work across the full marketing funnel, bringing ideas to life across digital campaigns, social, email, events, sales enablement, and the BlueConic website. This is a senior individual contributor role. You’ll lead through your craft, shaping creative direction while designing assets hands-on. You’ll work closely with stakeholders across the marketing team and company to create bold, consistent visuals that make our value not just seen, but felt. 

In this role you will:

• Define and champion BlueConic's visual identity, brand guidelines, and creative strategy across all marketing and communication channels.Lead the conceptualization, development, and execution of innovative creative campaigns that drive brand awareness, engagement, and demand.
• Oversee the production of all creative assets, including web design, digital ads, video, presentations, event collateral, and social media content
• Manage and mentor a team of in-house designers and external agencies, providing clear direction, constructive feedback, and fostering creative excellence.
• Collaborate closely with Marketing, Product Marketing, Sales, and People & Culture teams to ensure creative output aligns with strategic objectives and brand messaging.
• Ensure consistent brand voice, tone, and visual style across all creative materials, maintaining a cohesive and differentiated market presence.
• Stay current with industry design trends, technologies, and best practices, integrating innovative approaches into our creative strategy.
• Present creative concepts and rationale to internal stakeholders and leadership, effectively articulating vision and impact.
• Drive continuous improvement in creative effectiveness by analyzing performance and incorporating insights.

You have:

• 7–9 years of experience in visual, brand, or marketing design—ideally in a B2B SaaS or tech environment. A strong, modern portfolio that demonstrates versatility, taste, and impact across digital formats. 
• Expert-level proficiency with Adobe Creative Suite and Figma; motion/animation experience is a plus. 
• A strategic mindset and high standards for execution—you care as much about why something exists as how it looks. 
• Experience owning and scaling visual identity systems. 
• Comfort working cross-functionally and communicating clearly with stakeholders. 
• A proactive approach to using AI to enhance creative output without sacrificing originality or quality. 
• Strong curiosity and working knowledge of generative AI tools for image creation, layout, animation, and/or design automation (e.g., Midjourney, Runway, Adobe Firefly, Figma AI). 
• The ability to balance speed with craft in a fast-paced, high-growth environment.
• Fluency in English required. 

You’ll stand out if you: 

• Are equally excited about high-level creative direction and day-to-day design execution. 
• Have helped define or evolve a brand’s identity and presence from the ground up. 
• Have experience working on campaigns or creative work that spans geographies and languages. 
• Are energized by building, bringing ideas to life in a way that elevates how a brand is perceived.

About BlueConic:BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.