Senior / Lead Insight Analyst (12 Month FTC)

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

🛠️ The Business Intelligence & Analytics Team @ Bloom & Wild

Data is at the heart of how we Care Wildly at Bloom & Wild Group. Our BI & Analytics team empowers growth by transforming data into actionable insights and we're passionate about understanding customer behavior and identifying opportunities to delight them even more. We leverage SQL, data visualisation, and rigorous experimentation and analysis to uncover trends, predict user needs, and test hypotheses. We believe data drives positive change and empowers informed decisions and we value collaboration, continuous learning, and a data-driven mindset.

💻 What you’ll be doing

We're open to hiring a Senior or Lead Insight Analyst (level based on experience). The majority of your role will be focused on analytical insight projects, but from time-to-time you will also be expected to work on reporting and foundational data projects. In this fast-paced environment, you'll play a crucial role in delivering insights and driving data-informed decisions across our marketing and commercial domains.

- How profitable are our marketing initiatives (e.g. deeper discount strategies)?

- Which of our subscription customers are churning, and how can we predict & prevent this?

- How are our brand campaigns impacting our sales driving activity?

- What’s the expected lifetime value of our subscription customers?

🛠️ We’re looking For…

These are some of the skills and experience we think will enable success in this role. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

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We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

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We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.

We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.

Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.

We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious:we’re open about what we’re doing and why, and we welcome challenges from each other

🌟 Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include:

⏰ Flexible working & work from abroad

🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year

💛 1 Volunteering day each year

🐣 Enhanced family leave and a workplace nursery scheme

🌱 A flexible training framework for every stage of your career

💐 Irresistible discounts on our products, blooms & subscriptions!

For more information on our perks & bens, please see

🫱‍🫲 Getting hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

If your application is successful, the next step will be a brief chat with a member of the BI&A team, to run through your experience, motivations and the role in more detail along with a short SQL competency test. If you advance past this stage, you’ll be asked to work on a case study and talk through your work with Em, our Director of BI & Analytics, another member of the BI&A team and a business stakeholder from either the commercial or marketing teams. You will then have a final interview with Joe, our CTPO.

We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously