Bloom is a full-service workplace design consultancy representing a Bloom Partner on their search for a Marketing Director to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

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Our client is a fashion brand specializing in the creation of handbags, designed in North America. Whether you are heading to a casual brunch with friends or a formal evening event, their versatile designs ensure you're always fashionably equipped.

This role is an exciting milestone for the team, we are looking for our first Marketing Director to oversee and manage our Marketing operations and to provide leadership to our existing team. The brand is about to embark on a growth trajectory, and the Founder + CEO is looking for a strategic marketing partner to entrust with the brand’s marketing efforts.

> Are you passionate about fashion and excited to contribute to the growth of a dynamic brand?

> Are you a marketer who loves to orchestrate and weave together all aspects of storytelling?

> Are you a people-first leader who leads by example?

If yes, yes, and yes - we would love to hear from you!

The Opportunity

Developing and executing comprehensive marketing strategies that align with the brand's vision and growth objectives.

Building and leading a high-performing marketing team, fostering a collaborative and innovative work environment. We currently have a team of 4 individuals looking after social media, content creation, email marketing, and graphic design.

Enhancing and maintaining the brand identity, ensuring consistent messaging across all channels.

Oversee, coordinate, produce and manage all content creation and execution of innovative marketing campaigns, including digital, social media, and influencer partnerships.

Leading the creative direction for all marketing materials, including photoshoots, videos, graphics, and written content.

Planning and producing photoshoots that capture our brand, managing everything from concept development to execution, planning and booking locations, hiring talent, coordinating with photographers & other creatives, and overseeing styling.

Conducting market research to identify new trends, customer insights, and competitive analysis to inform marketing strategies.

Managing the marketing budget, and allocating resources effectively to maximize our ROI.

Monitoring and analyzing the performance of marketing initiatives, providing regular reports to the senior leadership team and making data-driven adjustments as needed.

Identifying and cultivating strategic partnerships and collaborations to enhance brand visibility and growth.

What You Bring to the Table

You are a well-rounded marketer from the fashion or consumer products space with leadership experience (leading both strategy and people).

You have a genuine passion for fashion and consumer products, with a keen eye for trends and aesthetics.

You possess strong creative and strategic thinking skills, with a proven ability to develop compelling marketing campaigns across multiple channels.

You are experienced in managing and producing photoshoots and other creative outlets for product photography; ensuring high-quality visual content that aligns with brand standards.

You have demonstrated experience in building and leading successful marketing teams.

You have a deep understanding of digital marketing, social media platforms, and emerging marketing technologies.

You have strong analytical skills and can translate data into actionable insights.

You’re a collaborative team player who can brainstorm with others.

You’re flexible and can adapt to changing priorities on the go.

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

The Process

Applications are due by 4 pm ET on Wednesday, July 3rd.

The interviewing process:

Phone screen with a Talent Advisor from Bloom

Video Interview with the Founder + CEO

Take Home Assignment

Video Interview with our Marketing Partner

Final chat with Founder + CEO

Reference checks

Offer

Location

We are a fully remote team across North America. Due to the nature of the opportunity, elements of this role will require a mixture of remote and in-person work. There may be occasional domestic and/or international travel in the future for photoshoots, events, and team retreats.

The Founder is based in EST.

- Annual Salary ranges from $105,000 - $140,000 CAD**

- Health benefits stipend/allowance

- 15 days of vacation, plus additional personal days and adjusted summer hours

- Additional perks and benefits will be shared during the phone screen

**We understand that this is a wide compensation range. As this is the first Marketing Director to join this company, this range is to allow the hiring team to consider different levels of experience. We are open to those who are looking to level up into the next stage of their Marketing career, or someone who is looking for a lateral change.

Additional Information

Like Bloom, our Bloom Partner is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Bloom Partner believes in.

Bloom Partner is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests can be made to [email protected].

#LI-Hybrid

Bloom

Marketing Director | Canada