Senior Platform Marketing Manager, Developer Platform

Overview

Block is seeking a Senior Platform Marketing Manager, Developer Platform to lead product marketing for our developer tools and platform. You will drive GTM strategy, developer messaging, and cross-functional collaboration to grow adoption among developers and partners.

Responsibilities

• Define and execute go-to-market strategy for Block's Developer Platform and related tools.
• Collaborate with Product, Engineering, Design, Sales, Partnerships to build developer-focused messaging and collateral.
• Drive developer onboarding, activation, and retention through content, campaigns, and events.
• Create and maintain technical content (docs, tutorials, case studies, blog posts, webinars) that resonates with developers.
• Lead measurement and optimization of key metrics (activation, engagement, pipeline impact, revenue contribution).

Qualifications

• 6+ years in product/platform marketing, preferably in developer tools or SaaS.
• Experience with developer ecosystems, APIs/SDKs, and technical audiences.
• Excellent written and verbal communication; ability to translate complex concepts for developers and executives.
• Strong track record in GTM planning, product launches, and lifecycle marketing.
• Cross-functional collaboration with product, engineering, design, sales, and partnerships.
• Bachelor's degree; MBA or advanced degree a plus.

Nice to have

• Experience with open source communities, developer advocacy, or events.
• Familiarity with developer content formats and community engagement strategies.

Benefits

• Competitive salary and equity package.
• Health, dental, and vision coverage.
• 401(k) with company matching.
• Generous paid time off and flexible schedule.
• Remote-friendly environment with opportunities to collaborate across global teams.