Video Marketing Lead- Product Marketing

📋 Description

• Collaborate with Marketing, Product Management, Sales, Engineering, and Enablement to align video content with customer stories, sales plays, and training.
• Analyze and report performance; run A/B tests; connect video metrics to funnel outcomes and share learnings.
• Produce short-form, performance-oriented content and test hooks, intros, pacing, and formats at high velocity.
• Ensure video SEO: transcripts, captions, VTT files, and metadata for AI indexing and search optimization.
• Support the video lifecycle: strategy, scripting, storyboarding, production, editing, motion, publishing, and reporting.
• Shape our visual design system: infuse motion design principles into brand and templatize repeatable video creation.

🎯 Requirements

• 3–5 years in video production, social/brand/educational content, or growth creative with a portfolio of content.
• Hands-on editing and motion skills: Adobe Premiere Pro, After Effects (or equivalents); color, audio, basic animation, and finishing.
• AI-native creativity: experience with AI video tools and curiosity to prototype new techniques.
• Strong storytelling: scriptwriting, interview direction, narrative structure, and visual hierarchy; translate technical content into engaging video.
• Channel fluency: YouTube Studio, website CMS, video SEO, marketing automation, and analytics.
• Travel (~10%) for shoots, customer stories, or events.

🎁 Benefits

• Pay range: $93,000-$140,000 USD
• Bonus eligibility
• Comprehensive benefits
• On-site in Burlington, MA
• Career growth in product marketing