Related skills
market research fintech product marketing lightning kpis📋 Description
- Lead GTM strategy for bitcoin products across Cash App and Square
- Build unified bitcoin messaging across consumer, seller, ecosystem
- Conduct qualitative and quantitative research on bitcoin customers and seller segments
- Develop competitive and market insights for bitcoin payments and ecosystem
- Write briefs and messaging frameworks; partner with Creative on campaigns
- Work with Product to define ICPs, influence features, and connect launches
🎯 Requirements
- 6-10 years in product marketing, fintech or crypto
- Experience owning end-to-end GTM for technical products
- Strong POV on positioning, messaging, and adoption drivers
- Experience researching customers and turning insights into decisions
- Deep familiarity with bitcoin, Lightning, and ecosystem; strong technical grounding
- Data-driven with KPIs, measurement plans, and post-launch insights
🎁 Benefits
- Zone A pay range: $180,000 – $270,000 USD
- Remote work option and medical insurance
- Flexible time off and retirement savings plans
- Pay transparency and inclusion in the compensation process
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