Senior Product Manager, DEX

Senior Product Manager, DEX

Why Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Oversee the entire lifecycle of the DEX (Decentralized Exchange) product, including planning, design, and iteration, to enhance user trading experience and platform usability.
• Conduct in-depth research on user needs and market trends, analyze competitors, and identify innovation points and optimization directions for the web product.
• Lead the design of web product features, including but not limited to trading interfaces (Swap, Limit Orders), liquidity management, data chart displays, wallet connections, and personal asset centers.
• Write detailed Product Requirement Documents (PRDs) and create interactive prototypes, collaborating closely with UI/UX designers to deliver smooth, intuitive, and aesthetically pleasing user interfaces.
• Work closely with front-end, back-end, and smart contract development teams to drive the development, testing, and launch of product features, ensuring product quality and delivery efficiency.
• Monitor and analyze data for the web product post-launch (e.g., user behavior, conversion rates, feature usage), driving product optimization based on data insights.
• Collect user feedback, continuously improve the web product, address user pain points, and enhance user satisfaction and retention.
• Stay updated on new technologies and protocols in the Web3 space, exploring their application opportunities within the DEX web product.

Requirements

• Bachelor's degree or higher, with over 3 years of web product management experience, including at least 1 year in DeFi or DEX-related products.
• Profound understanding of the core mechanisms of decentralized exchanges, including AMM, order books, liquidity mining, staking, and cross-chain bridges.
• Familiarity with the web functionalities and user experience of mainstream DEX products (e.g., Uniswap, Sushiswap, PancakeSwap, Curve).
• Proficiency in web product design principles and methodologies, skilled in using tools like Figma or Axure for prototype design and requirement documentation.
• Excellent user insight and data analysis skills, capable of identifying issues from data and proposing effective product solutions.
• Familiarity with web technical architecture and interaction standards; knowledge of front-end technologies (HTML/CSS/JavaScript, React/Vue, etc.) is a plus.
• Outstanding communication, coordination, logical thinking, and project promotion skills, with the ability to adapt to a fast-paced work environment.
• Bonus Points:
• Experience in successfully launching and operating a DEX product from 0 to 1.
• In-depth understanding and design experience with professional trading chart tools (e.g., K-line charts, depth charts).
• UI/UX design background or extensive experience collaborating effectively with designers.

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