Product Operation (Exchange Operation)

Responsibilities

• Data-Driven Product Optimization​
• Establish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)
• Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion rates
• Develop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)
• Conduct A/B testing and data iteration to drive continuous improvement
• Produce regular data reports with actionable insights for stakeholders
• Design and implement conversion strategies for core user flows (registration, KYC, deposit, trading)
• Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)
• Plan and execute incentive campaigns to boost user activation and retention
• Support marketing strategy deployment and performance analysis
• Streamline marketing tools and processes to improve operational efficiency
• Manage and optimize existing product features through iterative improvements
• Establish user feedback loops integrating customer service, reviews, and research data
• Document operational processes (MRD writing) and improve workflows
• Identify pain points through business analysis and implement solutions via operational strategies
• Participate in departmental process optimization and mechanism iteration

Requirements

• 4+ years in digital product operations (crypto/Web3 experience preferred)
• Educational background in Business Analytics, CS or related fields
• Proven experience in conversion rate optimization and user flow design
• Strong analytical skills with SQL proficiency
• Expertise in user research methods and data analysis
• Product design skills with innovative problem-solving ability
• Familiar with complete product development lifecycle
• MRD/PRD documentation capability
• Experience designing incentive campaigns and touchpoint strategies
• Ability to build behavioral models and monitoring systems
• Process optimization and workflow improvement experience
• Strong A/B testing and experimentation methodology