PR Specialist - APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Responsible for product promotion in APAC region, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners.
• Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility.
• Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
• Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products.
• Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.

Requirements

• Bachelor's degree or above, preferably in a related field such as marketing, advertising, or media.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
• Minimum 2 years of marketing or PR or related work experience, with proven success preferred.
• Strong data analysis skills, able to independently conduct market research and competitive product analysis.
• Good communication and coordination skills, able to maintain good relationships with team members, partners, and clients.
• Strong learning ability and proactive personality, able to quickly adapt to the ever- changing market environment.
• Passionate about marketing, with strong teamwork and the ability to withstand pressure.

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