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8 days ago
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web3 blockchain llms generative ai personalization

Binance is the world’s leading blockchain ecosystem and digital asset platform — home to hundreds of millions of users who trade, build, and connect through crypto and Web3.

We’re now entering a new era — one where

AI and blockchain converge to redefine how users experience finance, identity, and digital freedom.

We’re building a next-generation AI engine to power

personalized finance,

agentic trading,

Web3 discovery, and

intelligent user experiences — and we’re looking for a world-class

AI Lead to make it real.

The Mission

As Binance’s

Global Head of AI, you will architect and lead the intelligence layer of the world’s largest crypto ecosystem.

You’ll drive cutting-edge R&D and real-world deployment of

LLMs, recommender systems, multi-agent frameworks, and generative AI — creating adaptive, trustworthy, and creative AI systems that empower millions globally.

You will define how AI and Web3 merge — where identity, creativity, and ownership coexist in a new data economy.

Responsibilities:

  • Lead and scale Binance’s AI and Algorithm organization — a cross-disciplinary team of scientists, engineers, and product innovators.
  • Define and execute the AI strategy, uniting personalisation, generative agents, and Web3 intelligence into a cohesive product vision.
  • Drive end-to-end innovation in three strategic areas:

    • Personalized Binance: Deliver intelligent onboarding, dynamic trading guidance, community discovery, and personalized learning journeys — powered by large-scale behavioral and contextual models.

    AI-Native Support Ecosystem: Build next-generation AI customer service systems — self-learning, multilingual, and empathetic — serving millions with zero friction.

    AI × Web3 Frontier: Pioneer AI-generated meme economies, agent-driven DeFi, and personalized crypto narratives — turning cultural energy into financial participation.

  • Foster collaboration with product, engineering, and data teams to translate breakthrough models into scalable, production-grade systems.
  • Attract, grow, and inspire world-class AI talent across research, engineering, and product — building a global center of excellence.

    • Who You Are:

  • A proven AI leader with deep experience building and scaling high-impact AI/ML or LLM teams.
  • A hands-on technical strategist — equally fluent in model design, architecture decisions, and product outcomes.
  • A builder of AI products at scale, with experience in personalisation, recommendation, natural language systems, or agentic architectures.
  • An entrepreneurial thinker passionate about open systems, blockchain, and the emerging data ownership economy.
  • A visionary storyteller who can inspire across disciplines — from deep research to product, engineering, and executive leadership.
  • Familiarity with financial markets, trading systems, or crypto/Web3 ecosystems is a strong plus.

    • Additional Information

    Why Binance

    Scale and impact: Shape the AI layer for the world’s largest crypto ecosystem.

    Unbounded innovation: Freedom to experiment with frontier AI models, agents, and decentralized intelligence.

    Mission with meaning: Empower millions through smarter, fairer, and more personalized finance.

    Elite environment: Work with top minds across AI, blockchain, and distributed systems.

    Global stage: Lead the transformation of Web3 × AI — from vision to reality.

    Join us to build the intelligence that powers the future of Web3.

    Let’s redefine how humanity interacts with money, creativity, and data — through AI.

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