Senior Manager, Partner Marketing

About Us

At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.

Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.

Our Mission

Helping companies reimagine how companies take care of their people.

Our Investors

We are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.

Articles

• Founder Story - Jaclyn Chen

• Benepass Raises $20M

Candidate Resources

• Benepass | Candidate Resource Page

• Benepass Listed on Inc. Magazine's Best Workplaces of 2023

Position Overview

Benepass is hiring a Sr. Manager / Manager, Partner Marketing to lead co-marketing, enablement, and activation efforts across a diverse partner ecosystem. This role spans high-impact partner channels, collaborative GTM motions, and opportunities to shape how Benepass engages partners to drive awareness and pipeline.

This role will be immediately focused on activating our strategic alliances (brokers/consultants), supporting our existing enterprise HCM partnership, and driving co-marketing programs for our vendor & affiliate partnerships. These three areas represent the core day-one scope of the role.

Over time, the role will expand into Benepass’s broader partner ecosystem, which includes Ben-Admin platforms, additional HRIS/HCM integrations, and care navigation partners, creating a wide runway for ownership and growth.

This is a high-agency, cross-functional role working closely with Marketing, Strategic Alliances, Sales, Business Development, Customer Operations, and Senior Leadership to bring partner programs to life and generate meaningful pipeline.

Key Responsibilities

Strategic Alliances (Broker/Consultant Partner)

• Own marketing strategy and execution for Strategic Alliances, our highest-impact partner channel

• Build scalable co-marketing programs across webinars, content, email, partner toolkits, and field activations

• Develop messaging and enablement materials that brokers use in employer conversations

• Increase partner engagement, education, and influence within our top alliance relationships

Existing Enterprise HCM Partnership

• Support co-marketing and partner activation for Benepass’s existing enterprise HCM partnership (wellness-focused), including campaigns, integration messaging, and joint enablement

• Collaborate with Strategic Alliances and Product Marketing to ensure consistent, compelling positioning within the HCM ecosystem

• Drive awareness and adoption of co-marketed programs within target accounts

Vendor & Affiliate Partnerships

• Support vendor + affiliate partnerships that power Benepass’s Explore module (e.g., category vendors, rev-share partners, wellness/fitness brands)

• Produce co-marketing campaigns, category education, and B2C-style activation programs

• Develop scalable vendor/affiliate partnership frameworks to grow engagement and incremental revenue opportunities

Pipeline Creation & Performance

• Drive the role’s core KPI: partner-sourced and partner-influenced pipeline creation

• Build visibility, reporting, and analytics around partner program performance

• Work with Marketing, Strategic Alliances, and Sales leadership to convert alliance activity into pipeline

Cross-Functional Collaboration

• Partner closely with Marketing, Strategic Alliances, Sales, Business Development, Customer Success, and the broader marketing organization

• Ensure partner programs are aligned with GTM priorities and well-communicated internally

• Maintain tight operational alignment with alliance partners and internal stakeholders

Expansion Areas (Over Time)

As Benepass grows, this role will expand into additional partner categories, including:

1. Ben-Admin Platforms: Support co-marketing, eligibility/enrollment workflow education, and integration value propositions

2. Additional HRIS / Payroll / HCM Integrations: Reinforce Benepass’s integration story and enterprise distribution strategy

3. Care Navigation Platforms: Support alignment between Benepass’s benefit categories and navigation platform offerings

This role is ideal for someone who enjoys building new partner motions, creating structure, and operating cross-functionally.

What You’ll Bring

Experience & Background

• 5-7 years experience in partner marketing, alliances marketing, consultant relations, or demand gen roles with partnership exposure

• Experience in the benefits industry, HR tech, digital health, navigation platforms, or brokerage/consulting

• Deep understanding of how brokers/consultants influence employer benefits decisions

Skills & Capabilities

• Proven ability to create co-marketing programs that generate measurable pipeline

• Ability to operate across strategy, execution, messaging, enablement, and events

• Strong project management, communication, and cross-functional collaboration skills

• Comfort working in a high-autonomy, fast-paced, growth-stage environment

Nice-to-Haves

• NYC-based

• Experience at both a brokerage and a point solution

• Field marketing and/or event execution experience

• Experience working with:

  • Care navigation platforms

  • Ben-admin platforms

  • Vendor/affiliate partnerships

Compensation

• Base: $140,000 - $170,000 + Variable Compensation + Equity

Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.

What We Offer

• 95% coverage of medical, dental, and vision

• Fantastic benefits (of course 😃), including:

  • $250 WFH setup

  • $150/month cell phone + internet

  • $100/month Wellness

• We offer several team onsites a year

• Flexible PTO

At Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.