Base Social Lead

📋 Description

• Own social strategy across X, Farcaster, and crypto networks.
• Lead the Base social team and development.
• Create and publish social-first content for Base's mission and ecosystem.
• Spotlight builders and ecosystem updates on Base's channels.
• Engage in crypto-native conversations in real time.
• Lead social planning for major campaigns and events.
• Collaborate with product, developer relations, and marketing for aligned launches.
• Track social performance and optimize content with analytics.

🎯 Requirements

• 6+ years managing social media for high-growth tech/crypto brands.
• Leadership: proven experience leading teams and content strategy.
• Crypto native with familiarity across crypto culture and platforms.
• Strong content instincts for clear, concise, relevant posts.
• Data-driven with analytics guiding content strategy.
• Voice and brand sensibility; maintain credible brand voice.

🎁 Benefits

• In-person participation throughout the year; team offsites.