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MissionOne
Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We’re an independent media partner offering transparency, integration, and a relentless focus on business impact.The Director,
Programmatic at BarkleyOKRP plays a pivotal leadership role overseeing strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts. This individual is the senior lead on programmatic initiatives and ensures the execution of best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP. The role requires a strategic thinker and strong people leader who deeply understands a full-funnel programmatic approach.Qualities
Here’s what it takes to be successful in the role:
- Strategic Leadership: You think beyond individual accounts to connect programmatic strategies with broader business goals. You influence stakeholders, confidently navigate complexity, and lead teams toward long-term success.
- Empathetic People Leadership: You lead with empathy and integrity, developing others by recognizing their strengths, coaching through challenges, and fostering a culture of feedback and growth.
- Curiosity with Accountability: You continuously ask "why" and seek to understand the bigger picture—but you also take action. You balance intellectual curiosity with the urgency to drive impact and results.
- Executive Communication & Influence: You synthesize complex data and strategic thinking into compelling narratives for clients and internal stakeholders. You’re persuasive, clear, and always audience-aware.
- Operational Excellence: You establish clear priorities, design scalable processes, and ensure that teams are set up to execute with quality and consistency. You balance detail orientation with big-picture thinking.
- Resilience and adaptability: You thrive in change. You can pivot quickly, lead through uncertainty, and remain solution-oriented—even when circumstances are ambiguous or high-pressure.
- Self-Driven Growth: You are reflective and growth-minded—constantly learning, evolving, and helping others do the same.
Responsibilities:
- Lead the strategic vision and direction for a portfolio of programmatic accounts, ensuring alignment with broader marketing goals and business outcomes
- Act as the primary senior contact for client leadership, supporting account growth of activation strategies in partnership with internal teams
- Manage and mentor direct reports and cross-functional programmatic teams across a portfolio of clients
- Establish clear performance expectations and support direct report career growth through coaching, feedback, and accountability
- Champion a collaborative, feedback-rich culture that fosters professional development, autonomy, and high performance at every level
- Set quality standards across accounts and ensure consistent implementation of best practices in strategic capability, campaign structure and stewardship
- Drive operational consistency by identifying areas for process optimization and supporting the rollout of team systems, tools, and documentation
- Support resource planning and capacity management to ensure teams are properly staffed, focused, and supported
- Own oversight of performance pacing, KPI delivery, and actionable insights across teams—ensuring issues are addressed swiftly and strategically
- Lead reporting strategy and analysis across accounts, empowering teams to surface key trends and connect results to strategic decisions
- Collaborate with leaders across media, creative, analytics, client service, and product to deliver integrated, business-forward solutions
- Contribute to the evolution of the programmatic practice by leading internal training, process improvement initiatives, and thought leadership efforts
Experience
Qualifications:
- 7+ years' experience in a fast-paced agency, media, or marketing environment, hands-on experience building and managing programmatic campaigns.
- 4+ years' experience in people management and training.
- Deep expertise in programmatic platforms, including advanced campaign strategy, audience targeting, and KPI alignment.
- Demonstrated ability to lead testing recommendations, forecast performance, and align programmatic strategy with broader media and business goals
- Strong proficiency in Excel/Google Sheets for performance analysis, forecasting, and reporting
- Proficient in Google Slides and PowerPoint, with the ability to develop compelling, client-ready presentations for strategic business reviews and pitches
- Strong communication and storytelling capabilities, with a focus on executive-level presentation and client influence
- Certification in DV360 required, with proficiency in The Trade Desk and Amazon DSP
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
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