B2B Paid Media Marketing Manager

📋 Description

• Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta)
• Optimize campaigns using A/B tests, targeting, and bid strategies
• Establish benchmarks and manage budgets to maximize ROI
• Research competitive strategies and adjust keyword and ad strategies
• Collaborate with content and creative teams to align ads with messaging
• Monitor CPC, CTR, and ROAS and adjust strategies accordingly

🎯 Requirements

• 3-5 years of B2B paid media experience in SaaS
• Experience executing and optimizing paid ads across Google Ads, Meta Ads, LinkedIn Ads
• Collaborative, able to bring paid media into multi-channel campaign planning
• Strong proficiency in Google Analytics and Google Tag Manager
• Data-driven with ability to translate insights into actionable strategies
• Strong project management and entrepreneurial skills to work independently

🎁 Benefits

• Health & Wellness: medical benefits with employer contribution
• Work From Home: fully remote with monthly tech stipend
• Supporting ALL Families: parental leave, fertility support
• Financial Wellbeing: 401(k) with employer match
• Time Off: Flexible PTO plus holidays
• Professional Development: annual learning allowance