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content marketing gtm partnerships b2b marketing apac๐ Description
- Lead APAC B2B marketing strategy aligned with global priorities.
- Drive full-funnel B2B programs across field, content, events, and partners.
- Partner with GTM, Partnerships, Product Marketing, and Comms to drive pipeline.
- Translate global B2B narratives into regionally relevant APAC execution.
- Establish regional marketing rhythms: planning cycles, agency mgmt, budgets, reporting.
- Act as the regional voice for APAC B2B marketing across geographies.
๐ฏ Requirements
- 10+ years in B2B or integrated marketing in tech/high-growth environments.
- Proven track record building and executing B2B programs across multiple markets.
- Strong understanding of APAC enterprise buying dynamics.
- Strategic and executional ability in fast-moving, ambiguous environments.
- Experience with Sales, GTM, Partnerships, Product Marketing, and Comms.
- Excellent communicator with cross-cultural stakeholder management.
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