Related skills
crm email marketing marketing automation lead nurturing abmπ Description
- Own the strategy and execution of integrated B2B demand gen programs.
- Lead full funnel campaigns from acquisition to expansion with ROI focus.
- Collaborate with Product Marketing, Sales, Paid & Social, Marketing Operations, and Revenue Operations.
- Hybrid role based in NYC with in office expectations.
π― Requirements
- Deep experience in B2B demand gen or lifecycle marketing; proven pipeline and revenue impact.
- Email marketing, lead nurturing, ABM, and multi-channel campaigns.
- Analytical skills to measure MQLs, opportunities, ROI.
- Hands on marketing automation and CRM; Salesforce Marketing Cloud preferred.
- AI experience to improve efficiency and personalization.
- B2B marketing background in research, data or media.
π Benefits
- Unlimited PTO, 10 holidays, 16 weeks parental leave.
- Medical, dental, and vision coverage.
- 401k with matching.
- Employee assistance program and mental health support.
- Commuter benefits, phone reimbursement, gym discounts.
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