Senior Manager, Demand Generation

Key Responsibilities:

• Campaign
  Planning &
  Execution
  : Implement marketing campaigns as directed, focusing on the execution of tasks and ensuring that all elements are completed on time and within
  budget
  in
  defined systems
  .

• Campaign Process Design & Optimization
  : Design and implement standardized campaign orchestration templates and workflows
  in our marketing automation platform
  spanning planning, execution, and enablement phases. Work with
  Marketing
  Operations team on writing and
  maintaining
  a
  detailed
  standard operating procedures (SOPs)
  and
  build
  automated approval workflows
  in Asana
  .

• Webinar Management
  : Plan, coordinate, and execute webinars, ensuring all logistical aspects are handled efficiently. This includes scheduling, promoting, and managing the technical setup for each
  webinar
  .

• Systems and Process Management
  : Manage marketing operations processes to ensure smooth execution of campaigns
  by collaborating with our Marketing Operations
  Team
  . This includes
  maintaining
  Asana,
  marketing automation platforms, CRM systems, and other tools.

• Performance Tracking and Reporting
  : Monitor and report on the performance of webinars and other campaigns,
  partnering with the analytics team,
  providing insights and recommendations for improvement.

• Collaboration with Customer Lifecycle Marketing Manager:
  Partner closely with the Customer Lifecycle Marketing Manager
  , as well as other Demand Gen team members,
  to ensure seamless integration of
  campaign
  initiatives
  via
  inbound lead strategies. This includes
  coordinating
  campaign timelines, sharing insights, and aligning goals to maximize the impact of marketing efforts.

Preferred Qualifications

• 7+ years of B2B marketing experience, preferably with a product-led company, with a strong focus on demand generation and pipeline growth.
• Proven track record in planning and executing multi-channel campaigns (email, webinars, digital) that drive awareness and convert leads into pipeline.
• Strong project management and process optimization skills, including building workflows, managing timelines, and ensuring cross-functional alignment.
• Bachelor’s degree in Marketing, Business-related field, or equivalent experience

The Salary Range for this role is $115,000 - $150,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.