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Marketing Automation Specialist

Added
2 days ago
Location
Type
Full time
Salary
Not Specified

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About AvePoint:

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, andoptimizetheir critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit

www.avepoint.com

.

At AvePoint, we are committed to investing in our people. Agility,passionand teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the Role:

The Marketing Automation Specialist will be a pivotal force in accelerating our global marketing operations.You'lldrive the setup, governance, and enablement of our marketing campaign engine—Marketo and Asana—enabling our regional marketing teams to execute faster, smarter, and at scale. Thisisn'ta 'set it and forget it' role.You'llbe the builder and the enabler working to create scalable solutions that multiply the impact of our entire marketing organization. The specialist will help drive critical governance as we scale our marketing efforts across teams,ultimately drivingcritical improvements in lead-to-pipeline conversion. The ideal candidate is a proactive builder with at least 2 years of marketing automationadmin or power userexperience includingrequirements gathering,documentation,building, testing, and enablement.

What You'll Do

  • CampaignManagement

    :Manage marketing automationcampaignprocesses, proactively researching and implementing the latestcampaign bestpractices, strategies, andproduct releases.Implement andmanage the global campaign framework inmarketing automationto ensure there arestandardized templates, audiences,and workflows.

  • Process Management

    : Create andmaintaincomprehensive standard operating proceduresforMAP andAsanain theMarkOpsHub, ensuring knowledge transfer and operational continuity.

  • Enablement

    : Train marketing teams on Asana and Marketo standards, templates,audiences,and workflows.

  • Collaboration

    :Support globaldemand generation and fieldteambythinking throughbusiness and technical requirements todeploy new use cases inMAP and Asana.

  • System Governance:

    Maintain

    Marketo and Asana’s organizational structure including naming convention, folder structure, teams and user roles, project and program templates, key fields, and ongoing archiving strategy

  • Audience Segmentation:

    Build andmaintainaudiencedata sets, field mapping,and structure

  • Martech Management:

    Supportessential marketingtechnologyprocesses includinguser provisioning and procurement.

Required Experience

  • 2+ years hands-on experience with marketing automation platforms (HubSpot strongly preferred)

  • Campaign buildingexpertise:You'vebuiltand run complex multi-step email journeys

  • Technical problem-solving: You can troubleshoot issues and debugMAP workflowsunder minimal supervision

  • Technical writing:Demonstratedability to create andmaintaintechnical documentation and SOPs

  • Project management: Experience managing multiple priorities and familiarity with SCRUM

  • Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders

Preferred Qualifications

  • Marketing automation platform certification (Marketo Certified Expert or HubSpot Marketing Software Certification)

  • Experience with CRM systems(Dynamics, HubSpot, or Salesforce)

  • Background in technical writing, process optimization and change management

  • Understanding of HTML/CSS for email and landing page customization

  • Experience working in global or multi-regional marketing organizations

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.

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