Senior Account-Based Marketing Campaigns Specialist

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.

With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

About the Role

We are looking for a strategic and collaborative ABM marketer to support the execution of engaging high-value prospects and accelerating revenue through account-based marketing strategies. In this role, you’ll work cross-functionally with sales, performance marketing, product marketing, events, and more to create highly targeted campaigns tailored to strategic accounts. Your mission: bring in high priority new logos, expand existing relationships, and help move key prospects through the funnel faster with personalized, insight-driven programs.

This is an exciting opportunity to shape how we show up to our most important accounts and make a direct impact on pipeline and revenue.

What You’ll Accomplish

Collaborate on ABM strategy and campaign development for 1:1, 1:few, and 1:many programs across the sales funnel—ensuring each is tailored based on account insights, vertical relevance, and stage in the buying cycle
Partner closely with AEs and SDRs to align on target accounts, uncover insights, and build account-specific strategies that open doors and accelerate deal velocity
Work with Revenue Marketing and Sales leadership to define success metrics and attribution models that clearly demonstrate ABM’s impact on pipeline and closed-won revenue
Conduct deep research on strategic accounts to identify pain points, buying committees, and competitive dynamics
Translate insights into personalized strategy that resonate with each account or segment.
Design personalized multi-threaded experiences that span email, ads, gifting, content, and sales touchpoints to influence key decision-makers across the buying committee
Collaborate across the marketing and sales org to launch integrated campaigns that include digital, content, events, direct mail, webinars, and outbound efforts
Build and execute pipeline acceleration campaigns to re-engage cold or stalled opportunities and move deals closer to close
Analyze and report on ABM performance including engagement metrics, pipeline influence, and revenue impact

Your Expertise

2-3 years of B2B and account-based marketing experience, with a focus on driving demand generation targeting for enterprise and strategic accounts
Proven experience building and launching integrated ABM campaigns across multiple channels
Strong collaboration and communication skills—you know how to work cross-functionally and build strong relationships
Strategic thinker with a hands-on approach—able to analyze account data, craft a strategy, and roll up your sleeves to get it live
Experience using data to prioritize accounts and experience using platforms to surface intent signals, personalize campaigns and measure campaign performance
Familiarity with intent data platforms (e.g., 6sense), ABM orchestration tools, and reporting in Salesforce and Looker is a plus

Attentive

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Senior Account-Based Marketing Campaigns Specialist