Customer Marketing Manager

About Attentive

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.

With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

About the Role

We’re looking for a Customer Marketing Manager to help our customers get more out of Attentive by driving awareness of new and existing products, features, and use cases. In this role, you’ll lead strategic marketing campaigns that spotlight the value Attentive delivers across our growing suite of solutions. You’ll play a pivotal role in helping our customers discover what’s new, understand how it benefits their business, and feel confident exploring new ways to drive results. From lifecycle campaigns to educational webinars to personalized outreach, you\'ll use your customer-centric marketing expertise to create moments that inspire action—and ultimately increase product value realization and long-term customer growth.

What You'll Accomplish

• Product Awareness & Engagement – Design and execute marketing campaigns to raise awareness of new product releases, updates, and features across our customer base
• Own a strategic webinar program that showcases Attentive differentiators and best practices
• Develop compelling narratives and campaigns tailored to different customer segments—from day-to-day users to senior decision-makers

Cross-Functional Collaboration

• Activate against the voice of the customer to work closely with product, sales, customer success, paid, web, and analytics teams to optimize messaging, campaign strategy and education
• Partner with content, product marketing, and product teams to develop resources such as blogs, ebooks, and video content that drive engagement
• Align with product marketing on go-to-market strategies for launches and major updates

Measurement & Optimization

• Define and track success metrics for awareness and adoption campaigns, ensuring efforts tie to key business goals
• Use customer and campaign data to identify opportunities, optimize performance, and inform future strategy
• Regularly share insights and outcomes with stakeholders and leadership to demonstrate business impact

Your Expertise

• Experience: 5+ years in customer marketing, growth marketing, product marketing, or a related role, ideally with a focus on SaaS or B2B tech
• Expertise: Skilled in developing and executing integrated campaigns, webinars, nurture programs, and ABM strategies
• Storytelling: Strong written and verbal communicator with the ability to translate product benefits into customer value
• Collaboration: Adept at working cross-functionally and managing stakeholder relationships
• Data-Driven: Confident in using marketing analytics to measure campaign effectiveness and drive decisions
• Tech-Savvy: Familiar with tools like HubSpot, Marketo, Salesforce, and other customer engagement platforms